If you have been an avid user of Pinterest, you must have realized that it is much more than a social platform. In fact, it would not be wrong to say that it is a highly useful visual search engine.
The thought of search engines usually brings us down to Google or perhaps Bing! However, Pinterest is currently being used by millions of people to finalize their buying decisions. This makes it a gold mine for products, as far as digital marketing is concerned.
Even if you do not own a blog, it is quite possible to earn a serious profit on Pinterest through various different ways.
We’ve compiled a bulleted list of the most profitable ways of earning through Pinterest below:
- Affiliate programs
- Selling products (digital and physical)
- Using SEO strategies
Disclaimer: This article was written by a freelancer.
Join Affiliate Programs
Are there some products that you absolutely love so much that you would not hesitate to share it with your audience? Could you promote the product to your audience through honest sounding reviews? If yes, then perhaps joining an affiliate program is your way to go!
Affiliate marketing might sound something very technical. However, it simply revolves around making a commission by selling someone else’s products, be it a company or a person.
Most big companies and especially the ones that are just starting out, are quite generous and inviting in case you’ve got a good number of audience on Pinterest. All that you have to do is to send your preferred company an email with a link to your Pinterest profile. Yet another way is to get linked to a marketing representative of the company through the internet.
Before getting yourself enrolled in an affiliate program, you must know the basics of how commissions are made in affiliate marketing. In other words, you need to know the basic definition of terms such as CPC, CPA, and CPS.
CPC refers to the cost per click. This is a pay model, according to which you make commission based on the clicks that viewers give to the ad/link that you’ve displayed. This model is quite suitable for those who usually get a lot of repins.
CPA refers to cost per action. Through this model, you can make a commission whenever a potential customer from among your audience completes an action such as signing up for membership, clicking on an ad, making a purchase, or signing up for the newsletter. CPAs are quite difficult, unless and until you have an acting audience that puts great trust and faith in your posts.
CPS refers to cost per sale. Just like CPA, CPS is also quite difficult to convert unless you have an actively engaged audience that puts all their trust in your word and is willing to buy the products that you promote.
Looking for Sponsorships
Getting a sponsorship is perhaps another promising option for you, in case you have got a good following on Pinterest. This is because sponsors are not difficult to find if you can prove your popularity and can display high engagement of your followers.
Sponsorships are quite different to affiliate relationships in the sense that a sponsor is likely to pay you a total sum of money for the promotion of their brand over a fixed time period. In case your target audience is into food, then perhaps a developing food chain or a restaurant can pay you to have their name be reached out to the public for a period of time.
In order to find a sponsor, you must actively keep a track of all your potential clients within your niche. Having a template for a sponsorship proposal at hand can save you a lot of time. With minor tweaks and edits, you can send them out to your targeted brands either through the mail or an email (or both).
Nowadays, monetizers like us are making a huge deal of profit by selling digital products. Digital products such as ebooks, smartphone applications, and computer software are in a never-ending demand.
Hence, digital products are quite a profitable source of making money through Pinterest.
Pinterest offers you easy and efficient ways of selling products, such as the buyable pins feature. Features like these require you to upload information of the products on an e-commerce website such as Shopify first.
In case you do not own a product, reaching out to a potential client who would like to get his/her digital or physical product out there, might also work for you in case you have a highly engaging following.
Here is a list of popular and in-demand products on Pinterest:
- Household Goods
- Clothing items
- DIY kits
- Events and party props/décor
- Web templates
- Tech products
In order to sell a product on Pinterest, make sure to use effective marketing strategies so that it hits your potential customers right on the spot! For instance, if you are selling props or clothing items, displaying attractive images of you or someone using that product can be a turn-on for your audience.
Using SEO strategies
Finally, you must understand the importance of SEO strategies for making a profit through Pinterest. Without a doubt, you won’t be making a fortune out of it unless and until your profile can be found by new potential followers.
Good SEO strategies will help you in moving your profile up on Pinterest and in google search engines. (Make sure that your privacy settings on Pinterest allow your profile to be displayed on Google).
One of the most effective SEO strategies is to fill out your pins and board with keywords that which your audience is likely to search for in the search engines. Looking up for the popularly searched keywords, in this case, is important! All that you have to do is to type in a topic in the search field and note the first three to four suggestions that are offered. Those are the keywords that are frequently searched within that niche.
After listing down the keywords, make use of them in your descriptions in a natural and organic manner.